Overview of Creative Services and Practices

A corporate Website is vital in marketing a company's products and services. Non-Profit organizations need a well designed Website to market community involvement. We enjoy these challenges and offer creative Art Direction and Programmed Website Design Solutions to help your business, organization or group succeed.   
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Whether you have your new Website text ready, want your old site re-designed or you have just started to plan for a Website, we will improve your company's image and resources, long term.

Art Direction directs the designing and construction of your Website and print graphics... meaning that your project is given a creative visual marketing approach, based on everything from budget to demographics to trend setting, slogan, competitors, etc.

Whether the situation calls for thinking outside the box or not, we are committed to helping you market your products and services with style and integrity. We use industry standard tools such as Photoshop CS2, Illustrator CS2, Dreamweaver 8, Flash 8 Pro, to name a few.

Intelligent Visual Design requires logical reasons and planning in order to determine the best choice for the art direction of your Website. The result is a design that makes perfect sense.

While searching, attention spans are generally short, until the right Website is found.

To have the trust and respect of your customers and clients, your Website has to reflect a professional, yet unique identity, be navigation friendly and designed from a contemporary perspective... this is achieved by research, analyzing your Website content and an experienced eye for visual design.

Present clear, professional and inviting graphic messages. Copywriting, benefit messages and company / product slogans are what marketing departments are all about …what gets featured, and how…

Our Visual Marketing and Art Direction recommendations are built on over ten years in front line sales positions selling marketing campaigns for companies such as Yamaha Canada, one of the many distinguished companies and product lines in the audio/visual industry.

Is your Website showing how easy / great your products are to use and enjoy, and are your individual services graphically represented as offering real benefits, etc.”

Beyond static marketing messages and when you have several offerings, the next step is making that content dynamic. Industry standard scripts offer many possibilities ...for example; rotating several professional messages, running promotional event ads on your home page, seasonal messages, location events, etc. ...it is your virtual store front ...thanks to Google and the like.

Most clients provide their text content ready to publish, some do not and need help in copywriting. Copywriting, this "content" is foremost important. So the question is, what is the best way to sell your products or services …and ask yourself how often visual marketing is being used on the Internet.

Each product and service category you have should be visually marketed. A graphic designed, art directed presentation for each product and service category is branding, and is a proven method of selling. MoodMaster Media offers marketing approaches such as; the benefits of your products or services determining the design approach.

A new service and product introduction can sometimes be more effectively communicated by a motion graphics designed presentation. Quite often animated banners which graphically display special offers or messages in a sequence are used to give the home page impact and spark interest.

We can help clarify and construct a visual Flash clip info-message which highlights product or service benefits into a concise marketable audio-visual digital file...which can be played on your home page and on portals of importance to your customers and clients.

We have the vision and experience to create an effective design solution for your company or organization. Visit our Portfolio, it demonstrates our ability to create custom made solutions at very competitive rates.

What is your Website budget?

What is a great Website worth to your company or organization, more than TV advertising? More than newspaper / direct mail advertising? We think so.

It is more valuable - and costs much less. As your business or organization grows, your Website is by far the most cost-effective media in communicating and marketing detailed up-to-date information about your products and services, its a win win situation. As well for B2B marketing, the Website is the most important marketing tool ever!

MoodMaster Media Website design solutions can be thought of as powerful media statements and tools for your business or organization. They attract customers because you are positioned as one of the most professional in your business sector.

When the Website is professionally designed and custom made for the type of content on the site and target demographic, it makes for a pleasant and productive experience while visiting the Website - such as visiting a professional office or shopping in nice shops and stores. Its your investment in intelligent and professional Website design services.

Your Website should reflect your company's growth so design phases are a standard method. Each phase requires a specific investment.

For example, design and construction for a complete Website may start with a basic "brochure" Website (10 hrs = $600), where the visitors see a professional, custom designed graphical and typographical presentation of your company / organization totaling an average of 5 pages.

Phase 2 such as additional pages and a vast range of potentially needed Website features require specific investments, such as motion graphics for demonstration or attention grabbing, bulletin boards to create a community, e-commerce, etc. The features vary from one business sector to another…its all about what your Website needs are.

Our Website Design Process

We ask the right questions. We ask questions only experienced, passionate professionals would ask…our experience and talent is demonstrated by our portfolio of design solutions. Each solution is "custom-designed" for each particular project. Re-using / re-selling Website designs or templates is never considered. Cookie-cutter logos, advertisements and graphic designs are NOT used for obvious reasons.

For more information on Website templates, read the Website Construction section to the right.

We listen to your ideas creating an open communication as the project takes shape. Our seven years of experience in Website design and development is demonstrated in our specific decisions and recommendations. Our goal is to specifically custom design your business's Website to compete with your strongest competitors's Website presence, even if your budget is a fraction of theirs.

And for non profit types of Website design projects, we offer cutting edge, contemporary, logical and complete solutions that will exceed your expectations.

For detailed information on our design services please select from the service categories at right. For information about e-commerce, hosting / domain name registration and features where back-end programming is needed, please follow the main Interactive Website Design / Programmed Solutions link.

Contact us today to get started with a totally professional Website or simply complete our quotation form.